ASK
APQP Approach
The Advanced Product Quality Planning Model brings together the suppliers and customers to work together in the development of a new product. This helps suppliers deliver the product on time and with the highest standards of quality. The base of this approach is the philosophy of ‘voice of the customer matters.’ Whenever customers ask for improvements or provide feedback, we listen to them and comply with their needs.
The five phases of APQP are the definition of planning and program, product design and development, designing and developing the process for product manufacture, product and process validation, and feedback, assessment and corrective action.
ASK
APQP Approach
The Advanced Product Quality Planning Model brings together the suppliers and customers to work together in the development of a new product. This helps suppliers deliver the product on time and with the highest standards of quality. The base of this approach is the philosophy of ‘voice of the customer matters.’ Whenever customers ask for improvements or provide feedback, we listen to them and comply with their needs.
The five phases of APQP are the definition of planning and program, product design and development, designing and developing the process for product manufacture, product and process validation, and feedback, assessment and corrective action.

ASK
Testing and Validation Machine
ASK
New Product Development
ASK Automotive undertakes new product developments continuously with an aim to deliver best-in-class products within an acceptable turnaround time. New product development is a continuous process for us and involves ongoing conversations to determine the needs of our various customers.

ASK
VA/VE Solutions
We undertake various VA/VE Projects with our Customers.
Our VA/VE Methodology is:
- Follows a “systematic customer-focused approach process”
- Identify the function of a product from a customer’s perspective
- Analyze major cost elements and then be creative in looking at new manufacturing methods, materials, and sourcing options
ASK
VA/VE Solutions
We undertake various VA/VE Projects with our Customers.
Our VA/VE Methodology is:
- Follows a “systematic customer-focused approach process”
- Identify the function of a product from a customer’s perspective
- Analyze major cost elements and then be creative in looking at new manufacturing methods, materials, and sourcing options