30+

Years of Excellence

14

Manufacturing Facilities
Pan India

47

Exports to 47 Countries

6000+

Workforce

20 bn

Turnover(in INR)

30+

Years of Excellence

14

Manufacturing Facilities
Pan India

47

Exports to 47 Countries

6000+

Workforce

20 bn INR

Turnover

ASK
Automotive

Driving safety through innovation.

ASK Automotive is the leading manufacturer of Advance Braking Systems including brake panel assemblies, brake shoes, and disc brake pads for 2-wheeler applications. ASK Automotive is also among the leading manufacturers of aluminium lightweighting precision solutions (Die casting to critical machining, paint shop, and critical assemblies) for automotive and non-automotive applications. Being a safety product manufacturer, ASK Automotive is among the reputed manufacturers of Safety Control Cables also.

ASK Automotive is serving OEMs, OES, Independent aftermarket and export market through its 14 well-equipped manufacturing facilities spread across the nation.

With over INR 20 bn turnover in FY 21-22, ASK Automotive is a supplier to marquee OEMs such as HMSI, HMCL, Suzuki, TVS, Yamaha, Bajaj, Mahindra, Maruti Suzuki, Royal Enfield, Denso, Magneti Marelli and many more.

ASK-Automotive
ASK-Automotive

ASK
Automotive

Driving safety through innovation.

ASK Automotive is the leading manufacturer of Advance Braking Systems including brake panel assemblies, brake shoes, and disc brake pads for 2-wheeler applications. ASK Automotive is also among the leading manufacturers of aluminium lightweighting precision solutions (die casting to critical machining, paint shop, and critical assemblies) for automotive and non-automotive applications. Being a safety product manufacturer, ASK is among the reputed manufacturers of Safety Control Cables also.

ASK Automotive is serving OEMs, OES, Independent aftermarket and export market through its 14 well-equipped manufacturing facilities spread across the nation.

With over INR 2000 crore turnover in FY 21-22, ASK Automotive is a supplier to marquee OEMs such as HMSI, HMCL, Suzuki, TVS, Yamaha, Bajaj, Mahindra, Maruti Suzuki, Royal Enfield, Denso, Magneti Marelli and many more.

Our in-house tools room & design center and technology coupled with our ‘Just in Time’ and ‘Direct Online’ supply chain model has been a driving force behind our ability to deliver the highest quality output to our clients, on time, every time.

This coupled with the state-of-the-art setup for Aluminium Lightweighting Precision Solutions, starting from die casting to critical machining, paint shop, and critical assemblies have further strengthened our clients’ belief in our ability to deliver the safest products in the market. It is this non-stop pursuit of perfection that has made us the leader in Two-Wheeler Advanced Braking Systems across the OEM, OES, and aftermarket. It has also led us to gain the trust and work with some of the most prestigious OEMs in the safety control cable division.

ASK Automotive is proud to be a part of the ‘Make in India’ initiative, by the Government of India with exports to 47 countries around the world. Our manufacturing facilities are accredited on quality and safety with world-class certifications like IATF 16949:2016, ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, and OHSAS 18001:2007.

We aspire to be a global leader in the industry through world-class technology, quality, innovation, and an unrelenting pursuit of the highest standards of safety for our products.

Founded in 1988 by first-generation entrepreneur and visionary Mr. Kuldip Singh Rathee, Chairman & Managing Director, ASK Automotive.

What differentiates ASK Automotive from the competition is our drive toward perfection. We understand the importance of SAFETY in what we deliver and are committed to producing the highest standards of Technology, Quality, and Innovation in our products. Committed to zero delivery failure in the last 30 years is a testimony of us living by our DNA of ‘Safety is everything’.

Founded in 1988 by first-generation entrepreneur and visionary Mr. Kuldip Singh Rathee, Chairman & Managing Director, ASK Automotive.

What differentiates ASK Automotive from the competition is our drive toward perfection. We understand the importance of SAFETY in what we deliver and are committed to producing the highest standards of Technology, Quality, and Innovation in our products. Committed to zero delivery failure in the last 30 years is a testimony of us living by our DNA of ‘Safety is everything’.

Our in-house tools room & design center and technology coupled with our ‘Just in Time’ and ‘Direct Online’ supply chain model has been a driving force behind our ability to deliver the highest quality output to our clients, on time, every time.

This coupled with the state-of-the-art setup for Aluminium Lightweighting Precision Solutions, starting from die casting to critical machining, paint shop, and critical assemblies have further strengthened our clients’ belief in our ability to deliver the safest products in the market. It is this non-stop pursuit of perfection that has made us the leader in Two-Wheeler Advanced Braking Systems across the OEM, OES, and aftermarket. It has also led us to gain the trust and work with some of the most prestigious OEMs in the safety control cable division.

ASK Automotive is proud to be a part of the ‘Make in India’ initiative, by the Government of India with exports to 47 countries around the world. Our manufacturing facilities are accredited on quality and safety with world-class certifications like IATF 16949:2016, ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, and OHSAS 18001:2007.

We aspire to be a global leader in the industry through world-class technology, quality, innovation, and an unrelenting pursuit of the highest standards of safety for our products.

Our Vision

To be a global market leader in all systems and solutions offered by ASK Automotive through Quality and Innovation.

Our Mission

Ensure customer delight with a strong focus on safety, quality, cost-competitiveness, timely delivery and the latest technology.

Our-Vision-Mission-1

Key
Strengths

  • One stop solution from design to delivery and conceptualization to realisation
  • Competent to handle complexity in design and development rendering simplicity in execution
  • Proven track records of delivering DOL quality on JIT basis
  • Flexible and fungible capacities to cater to dynamic customer requirements
  • One of the fastest in green field plant installation
  • PAN India presence
  • Excellence in Innovation, Engineering, Operations and Financial Management

Core
Value

Integrity
Transparency
Professionalism
Perseverance
Sustainability

Core-Valuearun

Key
Strengths

  • One stop solution from design to delivery and conceptualization to realisation
  • Competent to handle complexity in design and development rendering simplicity in execution
  • Proven track records of delivering DOL quality on JIT basis
  • Flexible and fungible capacities to cater to dynamic customer requirements
  • One of the fastest in green field plant installation
  • PAN India presence
  • Excellence in Innovation, Engineering, Operations and Financial Management

Core
Value

Integrity
Transparency
Professionalism
Perseverance
Sustainability

Core-Value-mob

ASK Automotive Milestones

ASK Automotive has carved a niche and grown into a strategic player in the Indian automotive component’s diaspora as one of India’s largest
automotive components manufacturers.

Milestones
ASK_Automotives Milestones-Mobile

ASK Awards & Recognitions

ASK Accreditations

In our ongoing pursuit of the highest global product quality standards, our systems and processes have been certified to meet
International Statutory and Regulatory requirements.
These include ISO 9002 (1998), QS 9002 (1999), TS 16949 (2004), OHSAS 18001:2007 (2008), ISO 14001:2015 (2012) and ISO 45001:2008 (2020).

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Get in touch with us for more information
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